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The best results in terms of possible talk time are delivered when dialling in Predictive mode using Maximise.

Actual talk times vary as they are largely dependent upon a number of variable factors; The quality of the calling list, call duration, the number of records within the calling list and how many Advisors are logged on the campaign.

Assuming that accurate data is being called, a campaign with as few as 5 Advisor can expect a talk time of up to 45 minutes in the hour. Should the number of Advisors be increased to 10 then the talk time will increase further still. In fact, it is not unusual to receive a talk time of 50 minutes in the hour assuming the correct management has been applied.

The reason for this massive gain in talk time is down to the method of dialling. Maximise uses Magnetic North’s own intelligent AI based algorithm to effectively predict when to dial the next number in the list and the longer the campaign is running the more accurate the algorithm becomes at placing the next call at the perfect time.


As Maximise is predicting when to make the next dial attempt, rarely a scenario can occur when the dial attempt has been made and the customer has been connected yet there is not an Advisor free to take this call; this is known as an abandoned call.  Please visit the OFCOM and FCC Compliance page on our website for details of how Maximise reduces the risk of abandoned calls being generated and guarantees to protect you against this changing legislation.

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