SAN FRANCISCO - Salesforce.com Europe Dreamforce Conference - May 7th, 2008 -
Magnetic North today announced that XBC Group of Companies has successfully deployed Click to Call via salesforce.com’s AppExchange. Click to Call boosts productivity of Salesforce users by enabling them to simply click any phone number in Salesforce to call that contact from wherever they happen to be working. Salesforce is automatically updated with call history of every customer contact, which optionally includes a link to play back a recording of the call itself.
Built on salesforce.com’s on-demand platform, Click to Call for AppExchange is available for free test drive and deployment at http://www.salesforce.com/appexchange.
Until the advent of software as a service, telephony to CRM integration has been a costly and complex business, especially where a business spans multiple locations and continents. XBC Group of Companies, a leading edge Data, Voice and Video Solutions provider, has leveraged the power of salesforce.com with Magnetic North Click to Call to do away with complex integration and deploy the solution in a matter of minutes, where previously the timeframe would have been measured in months.
Now using Click to Call with Salesforce, XBC benefit from call recording, SMS text messaging and more, all within the Salesforce application, and with no extra subscriptions, rentals or expensive software license fees for Click to Call.
John Moodley, Call Centre Manager of XBC Group of Companies comments – “With partners like Xerox and Linksys, our whole ethos is to provide a leading edge solution. Our office relies on salesforce.com to facilitate good customer management. With Click to Call we have dramatically increased the visibility of customer account activity and ensured that the very latest on each customer is always updated. With Call Recording enabled for customer facing users, anyone in XBC can click to play the most recent call that another team member has had with a client so they can hear first hand what the customer said and nothing gets lost in translation. Our mobile workforce gets the most from Click to Call and Salesforce as they are both available wherever and whenever we need them.”
“Click to Call is a major facilitator in driving up CRM adoption, improving sales and service user productivity and protecting business through integrated call recording, available right there within Salesforce.” comments Dominic Gray, Director at Magnetic North. “The AppExchange model allows Salesforce customers to try out solutions like ours in seconds and determine their suitability for purpose. XBC Group of Companies benefited from this low cost adoption approach along with more than 500 other Salesforce accounts so far during 2008. We are delighted about the business benefits the combined solution is bringing to them and positive impact it is having on their bottom line.”
“Thousands of customers worldwide are using the AppExchange to quickly and easily extend the benefits of Software-as-a-Service throughout their enterprises,” said Clarence So, Chief Marketing Officer, salesforce. “Click to Call is an innovative AppExchange-Certified solution that gives customers low risk off the shelf integration and accelerated time to productivity .”
Force.com Platform and the AppExchange
Force.com (http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application with platform-as-as-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Saleforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange/.