6 January 2011 — Magnetic North announced today that TMC, a global, integrated media company, has named Optimise OnDemand as a Customer Interaction Solutions 2011 Product of the Year Award. Customer Interaction Solutions magazine is the leading publication covering CRM, call centers and teleservices since 1982.

Optimise OnDemand is the next evolution of Magnetic North’s enterprise Contact Recording and evaluation strategy and integrates seamlessly with the Maximise Proactive Outbound Contact solution which was award winning last year.

Built upon years of experience with customers around the globe working on quality management and compliance call recording, Magnetic North have changed the landscape with the evolution of Optimise Ondemand v4.5, the new global hosted call recording platform which provides customers with a centralised multi-site, multi country distribution recording solution for traditional PSTN, VOIP and Mobile phone recording. A resilient solution, all in one place, securely controlled and stored - a resilience that enterprise customers aspire to but rarely can afford to deploy. 

Optimise OnDemand enables companies facing PCI compliance to take their contact centres totally out of scope for that compliance, effectively saving the organisation tens and sometime hundreds of thousands in certification and auditing costs, without impacting the customer experience by introducing complex call transfers or IVR systems which callers hate.

Andrew Jones, Sales Director at Magnetic North said “We are delighted to receive the product of the year award for the second year running. We believe that this once again demonstrates our ground breaking approach to contact centre solutions that make a real difference to our customer’s productivity, customer service and profitability. Our customers tell us we directly and positively affect their bottom line as well as taking away headache inducing problems such as PCI compliance”.

“Magnetic North was selected to receive a 2011 Product of the Year Award for its achievement in advancing CRM, contact center and call center technologies. Optimise OnDemand has demonstrated excellence as well as provided ROI for the companies that use it,” said Rich Tehrani, CEO, TMC. “Customer Interaction Solutions magazine has been recognizing innovative companies for 14 years and Magnetic North has earned its place with this distinguished honor.”
                                                                                                                                 
The 14th Annual Product of the Year Award winners are published in the January/February 2012 issue of Customer Interaction Solutions magazine, www.cismag.com.

For more information about the Customer Interaction Solutions’ 2011 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.